10 Commandments [??] for CPA Practice

Connecticut CPA William Brighenti gives his insights into how to succeed in the business practices of a CPA--though at times it is hard to tell whether the advice is spoof or serious. The first five edicts: hire good-looking accountants, pay a salary rather than hourly wage to avoid overtime costs, keep the hope of partnership alive to keep the accountants eager, try to take jobs on a retainer and quote an hourly cost rather than a total cost. The final five assertions: let the hired staff handle the telephone, charge the maximum possible, be vigilant against fraud and deceptive financials, avoid sitting on charitable boards and pay only for results, not promises.

Specific topics (reducing telephone use and being vigilant against fraud stand out) are of value and admittedly Brighenti's ideas will increase profitability--but probably only in the short run. If serious, Brighenti is too cynical by half; if spoof, the piece is well executed.