Ford Motor Goes "No Haggle" With New Incentive Program

Seeking to keep up with GM's "Red Tag" promotion, Ford has established the "Keep It Simple" program through the New Year's holidays. Under the "Keep It Simple" plan, Ford will provide a single price on its stickers (which includes built-in rebates) and will show how the new price differs from previous manufacturers pricing. Some models--the Ford Fusion, GT and Mustang, the Mercury Milan and the Lincoln Zephyr, will be excluded from the promotion, but the hybrid Ford Escape and Mercury Mariner will be included in an incentive program for the first time.

Stay tuned. Often, later promotions are better than earlier.