Reputation and Ethics

Mike Paul's excellent five keys to reputation management--four of which are humility in crisis is more valuable than often believed, public opinion (street cred for younger readers) is more important than legal outcomes, reputation is more substantial and lasting than image, reputations are built on honesty and transparency--emphasize that reputation and long-term sales success is ultimately tied to ethical conduct. The items immediately below by Bill Provett and Jack Mackey are also worth reading.