Dairy Queen Coupons and False Frugality
The coupons got me thinking about how easy it is to buy things that we do not need because they are attractive or they make us comfortable or they appeal to our vanity. I read a sign in a gift shop once (legitimate question--why was I in a gift shop?) saying that to sell something to woman, make it sound like a bargain and to sell something to a man, make it sound like it will reduce his taxes. I'm not sure that gender specification is needful here, but the underlying concept is true; much of money management deals with distinguishing between needs and wants and using self-control (oh, how I hate to have to use self-control) in regard to the wants--even if the wants are on "special".